Krasnodar, September 14, 2012: OJSC “Magnit” (the “Company”; MICEX and LSE: MGNT) is pleased to announce the launch of a new disclosure format — a bilingual electronic Data Book.

In order to increase its investment appeal, OJSC “Magnit”, together with IR agency Interfax Business Service, has launched a new format of the optional disclosure — a bilingual Data Book which includes:

Operating results;
Marketing data on the company’s market position;
Financial results:
- dynamics of all figures for the main forms of IFRS accounts;
- dynamics of all figures from Notes published in IFRS accounts;
- dynamics of all figures with the breakdown by business segment;
Country macroeconomic statistics;
Industry dynamics of market development and structure;
Investment program performance;
List of peers for adequate comparison (understanding the similarity of the segment structure of their businesses);
...other information which the Company finds necessary to provide to analysts.

Oleg Goncharov, IR Director, provided the following comment on release of the debut Data Book in the Company’s practice:

“There were no examples of such documents in our company before. However, alongside with other large companies we faced the acute need to promptly respond to numerous analyst requests, to study reports of investment banks, to understand the current market environment which also forms the company’s position. By posting Data Book on the website we offered special opportunities for broader analytical coverage of the Company and equipped the external user with a great tool to analyze the business of the Company and its market value”.

The document provides detailed information on the business with full retrospective. Share and bond prices with the corresponding charts are updated automatically every day. Built-in macros enables to switch from Russian into English momentarily. Handy system of inner and outer references saves time to process loads of data files and guides users through a considerable amount of information in the divisions of the document. Data Book offers nearly all material information necessary to build the model of the company value and its analytical coverage including financial information in accordance with IFRS.

Please follow the link to view Data Book: http://www.magnit-info.ru/en/investors/databook/

OJSC «Magnit» announces the launch of Data Book