Krasnodar, Russia (January 18, 2024): Magnit, one of Russia’s leading retailers, has unveiled a new pharmacy concept with the opening of its first renovated Magnit Pharmacy outlet in Moscow.

The new concept enhances shopping convenience through a reimagined sales area, expanded thanks to a more efficient use of auxiliary spaces. It also features new retail equipment, such as modern checkout areas, display cases, and prescription medicine cabinets. To boost brand recognition, the entrance has been redesigned, and new image-building communications have been introduced inside the pharmacy. The selling space now boasts accent lighting that makes products on the shelves stand out while creating a warm and inviting ambiance with soft, diffused illumination. The updated range will be expanded to include a wider selection of popular medications, dietary supplements, vitamins, and personal care and hygiene products. Additionally, Magnit Pharmacy has introduced an “on request” service, allowing shoppers to order rare medications or items currently out of stock for next-day delivery.

The renovated pharmacies will feature new consumer touchpoints, such as digital screens, as well as a range of additional services. Visitors will be able to use a dedicated area, complete with a table and comfortable sofa, to measure their blood pressure and body temperature, as well as charge their phones. Moreover, Magnit Pharmacy will introduce a Glass of Water service, allowing shoppers to request complimentary water, for instance, to take their medication.

In the sales area, the new stores will have visual aids with explanations on how to reserve products via the website or the Magnit app, with convenient delivery options to their nearest Magnit Pharmacy, as well as QR codes for downloading the mobile application, which offers a free loyalty card granting access to all of the Company’s current promotions.

In the coming weeks, Magnit plans to open four more pharmacies in this updated format in Moscow and the surrounding region. The Company will assess their performance and make any necessary adjustments to the new concept before deciding on whether to implement it across the entire chain.

Sergey Buylov, Magnit Pharmacy’s Chief Executive Officer:

“Pharmacies are a natural extension of Magnit’s customer proposition, and we are committed to developing this format further. Our pharmacies boast several key advantages, including convenient locations near other Magnit stores, affordable prices, a diverse product range, relevant promotional offers, and access to expert advice from our pharmacists. Additionally, our umbrella Magnit loyalty program provides customers with enhanced benefits across all store formats, including Magnit Pharmacy. The improvements we are introducing aim to make shopping at Magnit Pharmacy even more convenient and to offer additional services to our customers. With a modern design, comfortable sales areas, the introduction of digital services, and a seamless integration of online and offline experiences, as well as the expansion of our product selection, we are enhancing the appeal of our pharmacies and strengthening our position in the Russian pharmacy market for the future.”

Diana Kurbatova, Magnit Pharmacy’s Director of Operational Marketing:

“The revamped concept of Magnit Pharmacy features a modern selection of medications and health products, convenient shopping experience, contemporary design, and additional services. Our goal is to become the pharmacy of choice for consumers, both walk-in and online. To achieve this, we are expanding our delivery service and have introduced an “on request” feature, ensuring that customers can access the medications they need even if they are not available at a specific location.”

The Magnit Pharmacy chain currently operates 888 outlets, typically ranging from 20 to 70 square meters. These pharmacies are typically located next to other Magnit formats—convenience stores, supermarkets and superstores, and drogeries—enabling the Company to offer its customers a broad selection of medications and health products alongside food and everyday essentials. Overall, including the assortment available on request, the pharmacies feature an extensive range of more than 30,000 products.

Magnit unveils new pharmacy concept