Magnit to Support Medical Professionals

To support medical workers in the face of a spreading coronavirus infection, Magnit, working in tandem with the Ministry of Health of the Russian Federation, is going to issue special loyalty cards granting increased bonus accrual of 20%.

Starting from April, at least 100 thousand medical professionals involved in activities for prevention and treatment of the coronavirus infection will be offered special conditions under the retailer’s program — for at least two months, 20% of the value of every purchase they make using the loyalty card in any of Magnit’s formats will be accrued to their account as bonus points. The points may then be used to pay for up to 100% of later purchases in Magnit outlets of any format — convenience stores, supermarkets, drogeries, or pharmacies. One bonus point equals one ruble.

As part of the project, the Company will issue special versions of its loyalty card. With the help from the Ministry of Health, these will then be distributed among medical workers, with the highest priority given to the staff of infectious disease hospitals, internal medicine specialists, virologists, infectious diseases specialists, ambulance workers, etc. The program will cover at least 100 thousand employees of various medical institutions.

“Right now, many medical professionals are at the forefront of the fight against the coronavirus. We want to support these brave people and offer them and their loved ones an opportunity to benefit from better conditions when shopping close to their home: while participants of our standard loyalty program get from 0.5% to 2% of the amount on the receipt back as bonus points depending on how much they purchased previously, we’ve increased the accrual rate to 20% specially for medical professionals,” — said Jan Dunning, President and CEO of Magnit Retail Chain.

Magnit to support medical professionals