Krasnodar, Russia (May 29, 2024): Magnit, one of Russia’s leading retailers, has rebranded its loyalty program and made improvements to its features.

In the relaunch, Magnit has introduced a new visual style, logo, and name for its loyalty program – Magnit Plus – highlighting the extra benefits available to Magnit customers. The program will now encompass all products and formats of the Company, both in-store and online, offering additional opportunities such as bonus accumulation, discounts, promos, prize draws and more. The updated Magnit Plus program focuses on providing an omnichannel experience by integrating online formats and enhancing personalization for users. With the use of big data analysis, customers of Magnit Plus can expect to receive more tailored offers.

Currently, the percentage of personalized offers for customers in Magnit Plus is already nine times higher than it was at the end of 2023. The Company will further enhance this feature by introducing new subscription mechanics in the upcoming months to make the service more appealing and tailored to customers. Additionally, there will be an increase in the number of exclusive promotions specifically for customers who are part of the loyalty program.

In the future, Magnit Plus will be developed as a separate business under the leadership of Ekaterina Gladnikova, who took over in April. Prior to joining Magnit, she held key roles at McDonald’s and Vkusno i Tochka, focusing on strategy, branding, partner ecosystems, and children’s business. Ekaterina also has experience in senior positions at Samsung and Procter & Gamble. Ekaterina’s main goals at Magnit include creating seamless customer journey to enhance customer loyalty and expand the Company’s presence both online and offline. Magnit Plus, along with Magnit Marketplace and Magnit Foodtech delivery service, are part of the Magnit Omni division, overseen by Güvanç Donmez, Chief E-Commerce Officer.

Ekaterina Gladnikova, Director for Magnit Plus Business Format:

“Discovering new avenues for business growth comes from a thorough knowledge of consumers and analysis of their behavior. Magnit Plus is designed as a tool to tailor the customer journey across various formats such as convenience stores, drogerie, supermarkets, superstores, pharmacies, delivery services, and marketplace. This new loyalty card combines all additional perks including promotions, coupons, gifts, content, partner benefits, and more. Many of our special deals will only be accessible through Magnit Plus. We anticipate that these enhancements will attract more loyal customers to our business.”

More than 76 million users are registered in Magnit’s loyalty program. By the end of 2023, 66% of purchases were made using loyalty cards, and this percentage is steadily increasing. On average, active loyalty card users spent 1.9 times more per transaction compared to non-card transactions.

Magnit to relaunch its loyalty program as Magnit Plus