Moscow, Russia (May 16, 2024): Magnit Market marketplace launched the mm.ru website and rebranded the KazanExpress mobile application, completing the integration of the recently acquired asset.

The Magnit Market team has updated a number of user interfaces and the recommendations model for the new website to make the shopping experience quicker and more convenient. In the future, it plans to further analyze user experience in order to improve the customer reviews and feedback system, refine product cards, and introduce new functionality on the platform, including a loyalty program. The KazanExpress website will now operate solely for the purpose of forwarding the visitors to mm.ru. Part of the audience can already use the new Magnit Market app, which will gradually become available to all users.

Since the start of the integration, the team of Magnit Market has increased the number of pickup points by 60%, with the first new PUPs being opened in Moscow, where KazanExpress marketplace had not previously operated. An order acceptance point for sellers was also opened in Moscow. Earlier, Magnit Market resumed registration of sellers and introduced its new branding in mid-April.

Konstantin Izmaylov, CEO of Magnit Market:

“We have successfully achieved a significant milestone in the integration of KazanExpress. The next step is adding Magnit Market to the core Magnit app and connecting the marketplace to the Company’s multi-format loyalty program. Each step of the integration provides new opportunities for customers and significantly expands the addressable audience for our sellers. In addition to product development, we are focused on geographical expansion, striving to increase the number of PUPs in the regions within our current footprint and enter new ones.”

Magnit Market launches mm.ru website