Magnit Launches Virtual Store Tours

The Company launched 3D tours of its various store formats, which are available on its corporate website for all visitors. This online experience allows visiting all of the Magnit formats: convenience stores, supermarkets, Magnit Cosmetic drogerie stores and pharmacies, and discover more about how they operate.

Кrasnodar, July 20, 2020: Magnit, one of the leading Russian retail chains, announced the launch of virtual store tours. All stores available as part of the virtual tour are three-dimensional copies of Magnit existing outlets located in Krasnodar region – where Magnit was founded. Website visitors can visit the superstore in Adler – the most modern Magnit store. During the tour, participants can discover how the Company’s stores are changing with regard to the customer proposition, assortment, and service, and what new technologies and solutions are implemented in order to make shopping as rewarding and convenient as possible.

A modern user interface allows visitors to move freely across the selling space, look at any of the objects from all angles, and quickly jump to any point in space. The Company plans to add a tour playback option in the future. Every store has special markings which may be pressed to display information on a specific product or quick facts about the Company. For example, visitors can learn more about the Magnit private labels, check out new in-store technologies, like video analytics and facial recognition payments, discover Magnit’s first Fresh Café with an open kitchen, and so much more.

To create the virtual tour, the Company used digital capture methods to recreate over seven thousand square meters of its stores, with filming taking 30 hours to complete. Special cameras equipped with 3D scanners were used to record data about tens of millions of points in space, make countless measurements, and capture pristine images of objects to create an interactive virtual copy.

“Under the current circumstances, we’re trying to find new ways of communicating with our audience. The virtual tour is just one such example. Visitors are offered an opportunity to learn more about the store without any time limits; what’s more important, they can do it using any device they prefer and in an absolutely safe environment. Thanks to the total freedom of movement and the participation effect, visiting any of our store formats becomes an exciting adventure,”— said Ruslan Ismailov, Magnit’s Retail Chain Director.

Virtual tours may be accessed using the link below:

https://www.magnit.com/ru/about-company/store-formats/