Coca-Cola Joins All-Russian #MagnitCare Social Program

Krasnodar, May 14, 2020: Magnit Retail Chain together with Coca-Cola Russia will aid socially vulnerable citizens in different regions of the country. In order to support the population, the project partner will add its own goods of the “Dobry” juice line to the food packages provided by the Chain. This will help expand the aid provided to people in need under the #MagnitCare Program, which launch was announced by Magnit at the beginning of April.

Tatarstan will be the first region where the joint aid will be provided. Coca-Cola Russia has donated 13k liters of juice to the Rus Food Fund for their further donation to families in a difficult life situation and to pensioners.

As of today, the #MagnitCare Project has already covered six regions of the country: Krasnodar region, Tula region, Ivanovo region, Moscow region, Orenburg region and Yaroslavl region, as well as Moscow and Saint Petersburg. The food aid is aimed to support citizens who are the most vulnerable to the virus, and is provided in close contact with the regional administrations. The Retail Chain has already donated food packages to almost 150k people in need. These are the elderly, who live alone, stay-at-home people with special needs, families with children with special needs, families in a socially dangerous situation, low-income families with three or more children, low-income single mothers, etc.

Mondelēz Rus (the Mondelēz International Group) has already joined the #MagnitCare Social Project.

“We are glad that Coca-Cola Russia has joined our social project. We have long-lasting partnership relations, and, now, we will together help socially vulnerable citizens during the pandemic. We share the same values and understand that, today, we need to give a hand to people in a difficult situation. Together we can help more Russian people in need”, — commented Jan Dunning, President and CEO of Magnit Retail Chain.

“Coca-Cola Russia is deeply sorry for those whose families and the loved ones have suffered from the coronavirus pandemic. In these hard times, we aim to support those who need it most, and joint initiatives of companies are of great significance in this situation. We are proud of our partnership with Magnit Retail Chain that gives us an opportunity to use our resources and to provide real aid to socially vulnerable citizens. We sincerely believe that our joint efforts can significantly improve the situation”, — noted Aleksandr Ruzhevich, CEO of Coca-Cola HBC Russia.