Magnit convenience stores
Modern convenience stores with quality services, where everyday shopping is simple and affordable at fair prices. Customers are able to purchase groceries, household chemicals, and everyday non-food items without major disruption to their daily routine. This is made possible by a thoughtfully designed customer journey and new technological solutions. The Company opens convenience stores in residential and business areas, and shopping malls.
DIXY convenience stores
Convenient and affordable stores for everyday shopping with extensive selection of essential products offered at attractive prices.
Large-format stores
Magnit’s large-format stores – Magnit Family supermarkets and Magnit Extra superstores – combine the functionality for everyday quick purchases with the capacity for stock-up shopping. They are distinguished by an extended product range, featuring in particular a wide selection of non-food items. The stores are located in residential and business areas, shopping malls, highways.
In addition to an extensive choice of food products, Magnit Family supermarkets feature in-store cafes and bakeries, dedicated sections for health and wellness goods, fresh food, pet supplies, and household chemicals. These supermarkets are designed to create a positive customer experience, with a strong emphasis on gastronomic discovery.
Magnit Extra superstores are tech-driven, modern large-format stores designed for family- friendly shopping and equipped to handle every type of customer mission – from everyday purchases to stock-up shopping. Superstore locations are carefully chosen to ensure easy access for both foot traffic and customers arriving by car.
Drogerie stores
Our cosmetics chain is Russia’s largest by number of stores, with about 8,000 retail outlets. It offers a wide range of everyday non-food products, including make-up and skincare products, perfumes, and hygiene goods, household chemicals, and products for children — all designed to help customers take care of themselves, their loved ones, and their homes. Drogerie stores are segmented into three clusters: standard drogerie stores, M.Cosmetic stores with an expanded home goods section, and M.Cos beauty stores. The stores are located in residential areas, shopping malls, on high traffic streets.
Samberi
The largest multiformat food retail chain in the Russian Far East, has been part of the Magnit Group since 2024. Samberi stores are located across the Amur region, Primorye and Khabarovsk territories and Jewish autonomous region. The chain operates hypermarkets, supermarkets, convenience stores, and discounters, offering a convenient shopping experience for fresh food and quality products at reasonable prices.
Azbuka Vkusa
Stores offering a wide and unique range of high-quality products, combined with a personalised and professional approach to the customer experience. The chain operates its own online delivery business, in-house food production facilities, as well as its own distribution centres and warehouses. The retail network comprises two types of outlets: Azbuka Vkusa supermarkets and Azbuka daily minimarkets. Azbuka Vkusa stores are located in Business & Elite class residential complexes, A+ class shopping and business centres.
Magnit Pharmacy
A federal pharmacy chain offering a wide range of medicines, medical devices, and health products at affordable prices. Pharmacies are opened near drogeries and/or grocery stores, and are segmented into the following clusters: pharmacies in residential areas - focus on non-medicinal products and parapharmacy; pharmacies near hospitals - prescription medicines and medical devices; pharmacies in high traffic locations - core pharmaceutical products and mid-range items; “Village” cluster - essential medicines and entry-level price products.
First Choice (V1) hard discounters
V1 is a chain of stores with a focus on a limited yet high-quality assortment at attractive prices, catering to basic customer needs. It focuses on mid-priced products, with a small share of “first price” items, offering fresh produce, fruit, vegetables and in-house bakery items for value-conscious shoppers. In addition, the discounter develops private label products, including some exclusive to this format. Discounters are located in areas with high residential density or commercial locations in smaller towns.
Zaryad by Magnit
Compact, fast and convenient stores with a focus on ready-to-eat meals, coffee and snacks. The format’s target audience is urban dwellers who value speed, convenience, ease of shopping, and high-quality products and service at a fair price. The format is defined by a small selling space (100 sq. m in average) and a carefully curated, unique assortment (up to 2,200 SKUs) of the most in-demand products, with a focus on ready meals and snack options.
Magnit Delivery
Own delivery service for groceries, cosmetics, pharmacy products from Magnit retail stores, as well as readyto-eat meals from partner restaurants. Customers can order delivery or self-pickup either through the Magnit app or via aggregator apps.