Magnit develops its own food production capacities. The Company currently has 14 industrial production and 7 agricultural complexes located in the regions of Krasnodar, Moscow, Saratov, Tver, Samara, Lipetsk, Belgorod, Penza and Orenburg. In-house production facilities allow controlling the quality of food at all production cycle stages and ensuring the best value for money on the shelf.
Magnit’s in-house facilities produce goods under the Company’s private labels: My Price, Magnit, M Freshness, M Kitchen, Wellfort, LAF, Premiere of Taste, etc. Our private label portfolio features about 5,5 thousand SKUs. These include milk and dairy products, fish gastronomy, processed meat and sausages, fruit and vegetables, cheese, bread, dry food, confectionery, soft and hot drinks, snacks, canned and frozen food, cosmetics, household goods and other non-food items. In 2023, Magnit's in-house facilities made 300,000 tonnes of products, including 109,000 tonnes of agricultural products.
Greenhouse complex “Zelenaya Liniya”, located in Krasnodar region, is Magnit’s largest agricultural facility. It has an area of over 86 ha, where the Company grows organic cucumbers, tomatoes, greens, eggplants, and other crops. In addition, the Company owns one of the largest mushroom complexes in Russia which covers almost all of Magnit’s need for fresh champignons. A new centre for growing oyster mushrooms, honey fungus and shiitake operates at the white mushroom facility in the Krasnodar territory. With production capacity of more than 1,000 tonnes of mushrooms per year, the centre has become Russia’s largest facility of this kind. Every day, fresh vegetables, greens, and mushrooms from the Company’s in-house production facilities are delivered to stores across the entire geography of the chain.
Magnit’s own industrial park in Krasnodar houses two of its largest food production facilities — “Kubanskiy Kombinat Khleboproduktov” and “Konditer Kubani”. These cutting-edge plants, launched in 2018 and 2019 respectively, are equipped with high-tech production lines and meet strict quality control standards. These facilities manufacture flour-based products, ring-shaped rolls and rusks, pasta, sweets, fruit jellies, chocolate bars, and other confections.
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