Cement current leading federal retail positions growing market share significantly & profitably.
How we get there
Consumer firstConsumer centric decision making with enhanced loyalty (as the key data source) / personalization;Enhanced CVP and clustering to better serve consumer needs;Improved brand positioning (incl. care, safety, ESG and value for money);E2E consumer offering going beyond traditional offline space — ecosystem.Employer of choiceIntensified investment in people to ensure best competences and business continuity;Agility and innovative thinking;One team approach: effective cross functional cooperation;Talent assessments and upward mobility;Employees engagement.Most efficient & promising ways to marketSmart expansion in core formats to catch up market share, including M&A;Actively and structurally consider new sales lines, new niches / markets;OMNI incl. e-com;Agile sourcing incl. partnerships with suppliers, crystalized offering in own production / PL to enhance proposition and secure positioning.Modern and efficient platformDefined & straightforward functional strategies;Flexible org structure, clear responsibility split combined with entrepreneurial culture;Smooth and efficient processes;Flexible, reliable and scalable IT, operational and data platform.