Cement current leading Federal retail positions growing market share significantly and profitably.
How we get there — at a glance
Consumer firstConsumer centric decision making with enhanced loyalty (as the key data source) / personalization powered by Artificial Intelligence & Big Data;Enhanced CVP and clustering to better serve consumer needs;Improved brand positioning (incl. care, safety, ESG and value for money);E2E consumer offering going beyond traditional offline space — digital / ecosystem.Employer of choiceFlexible and proactive approach to personnel attraction;Intensified investment in people to ensure best competences and business continuity;One team approach as the base for effective cross-functional cooperation;Talent assessments and social lifts;Agility and innovative thinking.Most efficient & promising ways to marketSmart expansion in core formats to profitably catch up market share, including M&As;Actively and structurally consider new sales lines, niches / markets;OMNI including online;Agile sourcing including partnerships with suppliers, crystalized offering in own production / PL (Private label) to enhance offering and secure positioning.Modern and efficient platformDefined and straightforward functional strategies;Smooth and efficient processes;Flexible org. structure, clear responsibility split combined with entrepreneurial culture;Flexible, reliable and scalable cloud based IT solutions and Data platform;Product centric technology organization.