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Our strategy

Our Strategic Goal

Cement current leading Federal retail positions growing market share significantly and profitably.

How we get there — at a glance

Consumer first Consumer centric decision making with enhanced loyalty (as the key data source) / personalization powered by Artificial Intelligence & Big Data; Enhanced CVP and clustering to better serve consumer needs; Improved brand positioning (incl. care, safety, ESG and value for money); E2E consumer offering going beyond traditional offline space — digital / ecosystem. Employer of choice Flexible and proactive approach to personnel attraction; Intensified investment in people to ensure best competences and business continuity; One team approach as the base for effective cross-functional cooperation; Talent assessments and social lifts; Agility and innovative thinking. Most efficient & promising ways to market Smart expansion in core formats to profitably catch up market share, including M&As; Actively and structurally consider new sales lines, niches / markets; OMNI including online; Agile sourcing including partnerships with suppliers, crystalized offering in own production / PL (Private label) to enhance offering and secure positioning. Modern and efficient platform Defined and straightforward functional strategies; Smooth and efficient processes; Flexible org. structure, clear responsibility split combined with entrepreneurial culture; Flexible, reliable and scalable cloud based IT solutions and Data platform; Product centric technology organization.