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Our strategy

Our Strategic Goal

Cement current leading federal retail positions growing market share significantly & profitably.

How we get there

Consumer first Consumer centric decision making with enhanced loyalty (as the key data source) / personalization; Enhanced CVP and clustering to better serve consumer needs; Improved brand positioning (incl. care, safety, ESG and value for money); E2E consumer offering going beyond traditional offline space — ecosystem. Employer of choice Intensified investment in people to ensure best competences and business continuity; Agility and innovative thinking; One team approach: effective cross functional cooperation; Talent assessments and upward mobility; Employees engagement. Most efficient & promising ways to market Smart expansion in core formats to catch up market share, including M&A; Actively and structurally consider new sales lines, new niches / markets; OMNI incl. e-com; Agile sourcing incl. partnerships with suppliers, crystalized offering in own production / PL to enhance proposition and secure positioning. Modern and efficient platform Defined & straightforward functional strategies; Flexible org structure, clear responsibility split combined with entrepreneurial culture; Smooth and efficient processes; Flexible, reliable and scalable IT, operational and data platform.