Cement our current leading federal retail positions by growing our market share significantly and profitably.
Strategic priorities
Consumer firstConsumer-centric decision-making with enhanced loyalty and improved personalisation powered by AI / Big Data;Enhanced CVP and clustering to better serve consumer needs;Improved brand positioning (including care, safety, ESG and value for money);E2E consumer offering going beyond traditional offline space;Digital / ecosystem.Employer of choiceFlexible and proactive approach to personnel attraction;Intensified investment in people to ensure best competences and business continuity;One team approach as the base for effective cross-functional cooperation;Talent managementand social lifts;Agility and innovative thinking.Most efficient and promising ways to marketSmart expansion in core formats to profitably grow the market share, including M&As;Actively and structurally consider new sales lines, new niches/markets;OMNI including online;Agile sourcing including partnerships with suppliers, crystallised offering in own production / private label to enhance offering and secure positioning;Vertical integration (agro/FMCG).Modern and efficient platformDefined and straightforward functional strategies;Smooth and efficient processes;Flexible organisational structure, clear responsibility split combined with entrepreneurial culture;Flexible, reliable and scalable cloud-based IT solutions and data platform;Product-centric technology organisation.