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Mission and values

Mission: why do we exist?

We are always close by, enhancing quality of life, making the familiar more convenient, and the new within reach!

Values are not just words, but it is how we work.

They complement and strengthen each other, uniting us in the pursuit of long-term leadership.

The three values are united and exist together. They intersect because they work jointly, and this intersection forms a star.

Vision: where are we going?

We are driven by the ambition to leave a mark and to create something that sets a new standard, becoming a benchmark for others to follow.

We aspire to be the number one choice for customers of all generations – a part of their everyday lives, making daily routines more convenient, more rewarding, and brighter.

We strive to be closer, understanding and meeting our customers’ needs better than anyone else, through a variety of formats and services at every touchpoint.

Our goal is to make Magnit a trusted destination – a place people are drawn to and choose to return to.

Magnit your own, for everyone